Kekkilä-BVB Oy will be the leading horticultural substrate company in Europe
Finnish Vapo Oy’s horticultural division and Dutch BVB Substrates will merge to form Europe’s leading and most versatile company in the market for professional growers and home gardeners. The new company, called Kekkilä-BVB Oy, merges decades of experience in professional growing and related products. The goal of the company is to provide horticultural solutions that support sustainable development and conserve fresh water, catering to the growing global trend of clean local food and the construction of attractive and pleasant living environments.
The merger is part of the implementation of Vapo’s new strategy. The pro forma net sales of the new company will be approx. EUR 240 million, and it will employ around 500 people. Vapo Oy will own 70%, and the van Buuren family’s investment company 30% of the company’s shares.
Finnish Vapo is one of Europe’s biggest companies in professional growing and the largest producer of horticultural peat. It is a market leader in the Nordic countries with its well established Kekkilä and Hasselfors Garden brands. Products with the Kekkilä Professional brand are currently exported to over 80 countries. In addition, Vapo sells raw materials for horticultural purposes globally.
Established in 1908, Dutch BVB Substrates B.V is a family company owned and managed by the van Buuren family. BVB operates in the professional, consumer and landscaping business sectors, driven by customer focus, sustainable solutions, research and training. The company exports its products, mainly under the BVB Substrates brand, to over 80 countries.
The new company combines the extensive knowledge of both companies in their respective market areas, together with R&D know-how and an expanding raw material base. Together the companies can take the next step towards growth in the global marketplace.